Mixed flat-panel TV industry in China

 July 2006
flat-panel TVs, particularly LCD TVs, is the most recent display industry / market one of the most popular words. So, six months later, China's flat panel TV industry / market development, how? Our evaluation is: Quarterly Bulletin revealed that the first quarter of 2006, total shipments of flat-panel televisions in China was 93 million in the second quarter due to .
the first half of 2006 is expected to total domestic shipments of flat-panel TV market, 200 million units, of which 1.72 million units the retail end, close to the year 2005, total retail sales volume of flat-panel TVs, an increase of 173%. retail sales, in 2006 the amount of the first half of the domestic flat-panel TV sales are expected to reach 19.5 billion, an increase in the first half of 2005 135%.
which,UGG bailey button, LCD TV retail volume is expected first half of 2006 reached 140 million units, an increase of 239%. Plasma TV due to the size concentrated in the large size, the overall retail sales of less than LCD TVs, the first half of 2006 is expected to reach 32 million units, an increase of 47%.
look at the big-screen LCD (40 inch and above), first half of 2005 has almost zero, the first half of 26.7 million units in volume.
can be seen, whether it is LCD TV, large screen LCD TVs, or the plasma TV market, are in high and sustained growth is indeed pleasantly surprised.
Second-hi: bullish
many enterprises since 2003 for several years the growth of the Chinese companies absolutely optimistic about China's flat panel TV market, especially in the LCD TV market. So, whether it is a veteran of the Chinese color TV giants, or used to be second or third line of the TV business, or IT companies and even non-TV companies who are determined to flat-panel TV market in China (mainly the LCD TV market) performance of some, Taodao pot of gold.
many enterprises absolute good, so might still have some uncertainties in the LCD TV market, the variables are eliminated, all hands make light work, the Chinese flat panel / LCD TV is the most promising market is no doubt the.
Miki: City family to accept your son
everywhere flat-panel TV market, manufacturing enterprises and promotion efforts, coupled with the first to the media reports, the Chinese urban consumers drowning in a sea of flat-panel TV market. regardless of urban Chinese consumers on flat-panel TV real to know how many, but to buy high-end color TV to buy flat-panel TVs, it is absolutely nothing wrong with the.
market continues to grow, companies are optimistic about the city family to accept, the Chinese flat panel TV formed a closed loop, supply and demand The high degree of consensus, the Chinese flat panel, LCD-TV market has become particularly optimistic about the market for all.
little worry
a worry: too dependent on low-cost flat-panel TV market in China
about, in addition to high-speed growth, the next most frequent words is price. to enter the market to lower prices, increase their market share to price cuts, to cut prices to defend its market position; mainstream models to price cuts, non-mainstream models to price; manufacturers to cut prices, retail businesses to lower prices; competition between brands to lower prices, between category (large-screen plasma and LCD) in the competition to lower prices. to say that flat-panel TV market in China, the price phenomenon everywhere.
recently, most price 40-inch level is rapid (40m44-inch) flat-panel TV, whether foreign or domestic, large-screen LCD TV, plasma TV prices are almost equal. abroad and foreign large-screen XGA LCD TV, plasma TV's spread has been less than 20%. < br> should be recognized, with the flat-panel TV market continues to expand, improve production technology, flat panel TVs, especially screen will continue to improve production efficiency, followed by gradually reduce the cost, is the flat-panel TV prices have the possibility of a significant reduction. In this case,UGGs, the price is reasonable or low price.
But if over-reliance on cheap, even at a loss as costs, then this can be very low prices afraid.
two worries: the strategic focus of similar
If we analyze the domestic color TV enterprises in the flat-panel TV brand strategy, we can see, almost all businesses have focused on the LCD TV market; If we further analyze the domestic LCD TV business brand strategy, we can see, the majority of enterprises are the implementation of all sizes take-all strategy. This means that the domestic brands of flat-panel or LCD TV market is identical strategic focus.
us further analysis of foreign TV companies in the flat panel TV brand strategy, we can see obvious differences of their strategic direction:
u Sharp: main LCD TV market;
u Sony: large-screen LCD and 3LCD TV;
u Panasonic and Hitachi: small LCD screen to do, to do the big screen plasma;
u Toshiba: LCD and plasma used to be done, but now focus on the LCD;
u Sanyo: LCD, plasma, 3LCD TV
to We see Jack. Trout is how to describe the strategy: What is Strategy? strategy is different. Obviously, the domestic firm's strategic focus is too similar, and this is the price war in China the main drivers so frequently.
three worries : the lack of peace of mind
Sino Company under the years of research,UGG boots clearance, has always insisted the view that China's color TV market, the pattern must be Coexistence, namely, in the next few years, LCD,bailey UGG boots, plasma, micro-display, CRT, and a variety of possible future TV technology, will be in varying degrees, exist in the market. We do not deny that some TV may die from the market, but one type of TV technology to dominate the market, the pattern is almost impossible.
However, regardless of color TV enterprises, or the media, seem to grasp the logic of the All useless.
Some time ago, China Video Industry Association, Sino Market Research Company, China Electronics News, jointly issued the China and the world that the market is the fastest growing industries, we just want to restore the true colors of China's color TV market to you. However, some companies and the media, or misunderstood our intention, have to put plasma TVs and LCD TVs against each other.
All this attitude reflects a lack of calm. In fact, any kind of product has its advantages and its shortcomings, since there is, there is reason for its existence. extreme exaggeration of certain products advantages, or detract from the lack of certain products are not desirable. In this, we give some peace of mind the lack of language:
pseudo-high-definition TV is are vigilant we must be given, so that we can in the new round of market opportunities, seize the opportunity to guard against risks.