Face the application of market-led multi-function products immature
the future of consumer electronics: Wu Wei
With the development of information technology, 3C integration of digital and network technology as the core of the emerging new electronic products, consumer electronics must have broad market prospects.
MacWorld long lines outside the venue, CES show even more than Christmas, when the surging crowd rush hh These are the consumer electronics industry in 2007 occurred in some small footage, indicates that people's enthusiasm 2008 will be extremely strong year for consumer electronics.
2007, China's consumer electronics industry has maintained rapid growth momentum, the development of digital technology as an industry driving force to accelerate the consumer electronic products from basic to high-end digital products, electronic products the pace of transformation, promotion of consumer electronics products and further integration of 3C for the new digital experience to consumers. So in 2008, the consumer electronics industry has a kind of new features will it?
growth is still theme
2007 years, as the global development of digital technology, the traditional home appliances from analogue to digital technology, home appliances to energy conservation, intelligent direction; consumer digital products continued to grow rapidly, and continue to emerge a more number of new consumer digital products. CCID Consulting recently released the Chinese consumer electronics industry research reports, consumer electronics in 2008 will maintain rapid growth trend.
The first is to maintain a rapid growth of digital TV, the next 5 years Chinese digital TV market will continue to get better growth, compound annual growth rate of sales will reach 29.1%. The state of digital television industry support and a strong advance, the rapid development of LCD TV market, and emerging market booming industry applications is the digital TV market to maintain sustained and rapid growth of the main driving force; and the decline in product prices and ratings to meet the needs of future product features and quality improvement, is to attract consumers in the internal appeal. two forces interact jointly promote prosperity and development of the market. in market forces and government-driven wheel drive, China digital TV industry in 2008 will continue to maintain rapid growth.
addition, the domestic appliance market in 2007 on the new listing of various products and structural changes in the product market trends, in 2008 the number of functional diversification and intelligent products, more and more prominent share of the market share, such as flat-panel TV by more consumers, HD DVD and other high-end laser player will replace the DVD, SVCD and other products, set-top box products will support both MPEG decoder decode multiple IPTV programs; more powerful graphics capabilities, from simple to powerful OSD development of 2D, 3D graphics engine.
final , PMP (portable multimedia players) / DC market and the MP3 / mobile storage and other digital products will also grow healthy. CCID Consulting report, the next five years, the main market of digital products will continue to expand, to maintain high growth trend. and the market scale is the complement cascade to enhance product performance, innovative technology features will bring product innovation, specialization and integration will be the next 5 years, the development of China's main theme of the digital product market. which, for China's PMP player market, with the industry to track parts from the upstream supplier of PMP to PMP machine design companies, to PMP terminal manufacturers, a mature industry chain has been gradually built up. Despite the current application market immature industry chain is not perfect, but with the MP3 market access of industrial development after the maturity, the next 5 years, PMP industry will become a new development stage for many manufacturers, PMP industry will climb into the road, the market growth optimistic.
birth of multi-functional integrated product
industry after years of development, China's consumer electronics industry has gradually become a category of very complete, with very large-scale industry, but the imperfections of the consumer electronics industry chain, the industry posed a severe long-term development challenges. to digital products, for example, according to CCID Consulting's survey, 2007 sales of digital products in China to maintain rapid growth of 22.8%, the market scale will reach 55.2 billion. but not all digital products have a such a good momentum of development, due to the upstream component makers for the control of storage media, the digital camera market in 2007 year on year sales were flat, a slight decline in sales there.
With the maturity of a variety of digital technology and people the demand for digital life in 2008, consumer electronics end products industry will undergo profound change, and set a variety of functions in one product will become a mainstream product. consumer electronics has always been to short product life cycle as a significant feature, through the integration of different content services and develop new products will be different consumer electronics manufacturers in 2008 shared aspiration. through different levels, different combinations, the integration of different application areas gave birth to new products and new applications, create new market opportunities. < br> product innovation requires the whole industry chain, technology, design, programming, production and interaction and collaboration, the industrial chain integration and innovation has become the new competition in the market situation, a necessary requirement. morphologically from the competition, firms from a single product competition shifts to the entire value chain, which will allow the establishment of core competitiveness and enhance a company's future ability to obtain an important means of survival. the appliance industry, for example, in 2007, LCD TV panel shortage can be said of most flat-panel TV industry chain important factor. Because the panel industry in the past year did not appear significant investment, the industry expects this trend stock panel shortage will continue to occur in 2008. Obviously, Samsung, Sony, LG, Sharp and other support has TFTmLCD panel manufacturers less affected by the shortage.
addition to the integration of industrial chain, the integration of products and services is another key point. the content embedded in products, to promote integration of interactive business models and business innovation as the starting point. Content and products formed from the fusion of product form and function.
digital products in China market sales forecasts from 2008 to 2012 all have our say
future consumer electronics market will show two trends: First, the world demands for environmental protection, energy saving, the implementation of emission reduction should not be alone for manufacturing enterprises, in order to protect the good environment, science and technology enterprises should take on this responsibility; Second, broadband applications and industrial integration, we have created many new communities, new business and new consumption habits. Another form of integration is taking place, embedded intelligence, networking and wireless technology is a variety of products together as one. from transportation to consumer electronics, from the factory to the home, from aviation to health care, these three core technologies are converging.
mm Freescale Semiconductor vice president and general manager of Asia Pacific s
Wang Kai
Keywords
chain integration 3C convergence and triple play with the speeding up of Government departments are working to improve the industrial environment, and promote all aspects of large industrial chain joint development, positive for the manufacturing industry, software industry, the operation industry, content providers and other industries to create conditions for the integration of interactive and further coordination of technology, standards, applications, support, market and other aspects of interaction and promote, facilitate manufacturing, software, operation industry, content, interactive services industries, for companies to create good environment for development.
multimedia and multi-function integrated
from audio to video , from family to individual, from the stand-alone applications to interconnect consumer electronics products, increasing functionality, efficiency continued to improve, but the basic needs to follow from meeting to meeting a single multimedia, multi-functional development of the comprehensive needs, product features continue to integrate basic skills with development of additional entertainment hot spot for technology innovation.
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