International public relations association withdraw troops first battle with the market see-saw zt melee

 Lenovo International opener retreat: public relations tug of war with the market melee
2005  06   04  09:14
Economic Observer reporter Feng Dagang from Beijing
6 2 April, Lenovo and Dell are still bickering continue, select Lenovo announced a high profile at this time received the National Broadcasting Company (NBC) of the contract. careful person would find, NBC company affiliated with the association just is that, since NBC owns the exclusive U.S. broadcast rights for the Olympic Games may of its own bidding and purchasing equipment. Lenovo through rigorous bidding, finally defeated many rivals including Dell win.
to sell Dell computers are in U.S. sales Chris officers in the April 28 e-mail contact with their target customers, wrote: Government. ;, however, that promote the practice of local sentiment was standing opposite of economic globalization.
public relations and the market see-saw
melee HP in Taiwan from the beginning Ironically, two months ago to Dell's channel business, outbreak of this disorder be considered public relations war reached its peak.
5 29, the domestic part of the media and the public received a material, this material shows that the above named Chris Dell sales to the U.S. ; to avoid the support the Chinese government expressed regret that a practice .5 31, Dell issued a statement to respond, saying the investigation by Chris a real person, but the statement does not represent the position of the company. Dell released the staff deeply regret such statements, saying will deal with its serious.
6 1 March, this reporter contacted the Ministry of Lenovo China, publicity director of brand communication Zhu was told that, in addition to already released a statement, Lenovo is not convenient to make any statement. but apparently not yet cleared the aftermath of . In association within the fevered, an anonymous person that a statement expressing his doubts on the Dell: Dell is a sales manager in its sales activities on behalf of Dell can not, then, who on behalf of Dell? Michael - Dell I can do?
the final analysis, companies decide the outcome of competition can not rely on saliva. core of the problem is that little trick in the back of Dell, Lenovo and how the effectiveness of international? a view that the association has been in overseas markets entered the tug of war phase, this tug of war via 1 to complete the transaction with IBM, the new Lenovo sales of 130 billion dollars and 1400 million units of PC sales leapt to the world after Dell and Hewlett-Packard's third-largest PC vendor. IBM notebook computers and enterprise in the United States Government customers accounted for the largest share of procurement, but this advantage is being Dell and HP competing eating. Examples of this first before the big IBM customers turned to Dell, General Electric announced the order the computer. then, HP has announced a high-profile Defense Department and the Department of Energy to obtain the order, which the Air Force orders for a period of up to five years.
in China, India and Russia outside the U.S. market, Dell has also launched a general offensive to the association. Dell's fiscal first quarter 2005 earnings disclosure, in the Asia Pacific and Japan region, Dell's overall shipments rose 27% year on year, in addition to Dell twice the rate of the entire market.
more earlier in the May 8, Lenovo Announces Taiwan Air Force Headquarters 2400 ThinkPad laptop purchase order, involving an amount of 300 million U.S. dollars. This is the formal completion of the Lenovo PC business, IBM Global M & A obtained after the first U.S. government purchase order, its symbolic significance is the so-called Lenovo to break through the U.S. people participated in the incident investigation, which holds that Dell is serious violation of fair competition, accounting for 87.71% .46.58% of people think that the business association in America, the biggest obstacle will be the cultural differences, rather than technical or other.
in the overwhelming Dell's accusation of traditional political to find other companies competing for customers against Dell's remarks when, but Dell hopes that the event could end low-key, not willing to provide this information.
Bo-known Internet commentators that the association against the recent move of the competitors are particularly sensitive to At least that Lenovo does not yet have the Lenovo China and Lenovo International's ability to distinguish. early split in the association, the Liu's instructions on the publicity strategy is this: think of the future should be international, not just playing ethnic card. As the newly appointed Lenovo China, COO, Liu Jun, apparently facing greater pressure to perform.
6 1 May, Yang has given final instructions Lenovo of China, no longer matter, enterprise, there should be grace a very good business. PC makers in the international market indicators of success.
According to Morgan Stanley report, the new Lenovo is expected to achieve fiscal 2006 net profit of 221 million, which is Dell's 2006 fiscal year 40 billion dollars in expected profits is still a great gap between . In recent years, ranked second in HP's market share is falling, and almost no profit. In contrast, Dell ranked number one share of the global PC market share despite the less than 20%, but to grab the whole industry more than 70% of the profits . From this sense, stand in front of Lenovo's international giant castle is only one name is Dell.